Good design is simple. It works, feels right and truly connects with people.

Simplicity isn’t just a style I follow — it’s part of how I see the world. I’m always aiming to create design that’s thoughtful, useful and quietly beautiful.

My approach to design is closely tied to how I see the world. I grew up between different cultures, cities and landscapes across three continents. That diversity shaped my perspective and made me realize how much design can influence the way we live and relate to things around us.

With 20+ years of experience and a background in visual communication, I started out in print and editorial design – where I learned the value of typography and visual balance. Over time, I moved into the digital world, working on visual identities, interactive experiences and digital products that always aim to be clear, thoughtful, and human.

I’ve been lucky to work with amazing people who taught me that design is, above all, about people. That’s why I believe in sharing what I’ve learned and learning from others too. Mentoring is a way for me to give back and keep growing through real, honest exchange.